Turning your fleet into mobile billboards is a highly effective way to elevate brand awareness for any service industry. When potential clients see your wrapped vehicles, they will think highly of your company and are more likely to visit your website or give you a call. According to a study by Wrapmate, vehicle advertising captures people’s attention 2.5 times more than static billboards. And 3M reports that out-of-home (OOH) advertising generates four times more online activations compared to other marketing channels, including TV, radio, and print.
In an age where people are bombarded with pushy advertisements on digital platforms, wrapping your vehicles provides a low-pressure, gentle form of marketing that consumers can embrace and even enjoy. It’s a quick, cost-efficient way to reach large audiences in real time. Wraps can be designed and installed in 1-7 days depending on the size and design of your vehicle. And they aren’t a permanent form of advertisement, so you can change them as your business grows and changes.
One-Time Expense
Many types of traditional advertising can be expensive, and they require a monthly budget that most companies don’t have. But vehicle wrapping is a set-it-and-forget-it method of advertising that requires no monthly fees or insights. It’s a great option for small businesses that need to stretch their advertising dollars further.
The best part about vehicle wrapping is that it works for your business even when you’re not driving! Whether your vehicle is parked at a customer’s location, at a repair shop, or just sitting in traffic on the highway, your branding is visible to thousands of people daily.
This repeated exposure makes it much easier for potential clients to recall your name and contact information later, when they’re ready for your services. This helps establish a solid reputation in the community, and is a huge advantage over your competitors that aren’t wrapped.
A Wrap Can Grab Your Audience’s Attention
Whether you’re parked or on the highway, your wrapped vehicle will grab the attention of people around you, especially if the design is bright and eye-catching. It should also be able to deliver a clear message, whether it’s a simple logo or a compelling offer. Make sure it’s legible, and include a call-to-action, too!
It’s a Better Reminder Than a Digital Ad
With so many advertisements on digital channels, it’s easy for your message to get lost in the noise. Digital ads can be swiped away or skipped, but your car or truck is hard to ignore. That’s why vehicle wrapping is a better reminder than a digital ad that may get ignored by people when they’re distracted or bored.
A wrap is a powerful tool for any service industry, but it’s especially important to use it for local businesses. More and more consumers are switching to smaller, local businesses for their products and services. This trend is especially evident in the service industries, where many consumers prefer to work with a local business they can trust. When professionally installed by a reputable Madison vehicle wrap company, wraps can act as a sacrificial layer that shields the vehicle from UV rays, dirt, grime, and other environmental elements that can cause damage over time. Moreover, when the wrap is removed or updated, it can be easily reinstalled, saving businesses both time and money in the long run. For more details on vehicle wrap visit https://www.madisonsigncompany.net/.
